An investor relations program can take many forms, and no two programs are necessarily alike. In terms of goals, however, most companies are seeking similar results from their IR efforts. Following are nine goals that should be common to the investor relations plans of stable, growing companies:

• Steady flow of accurate and reliable communications to shareholders, potential shareholders, the professional investment community and the press
• Strict adherence to legal and Fair Disclosure guidelines
• Increased trading volume and liquidity
• Increased market support
• Blend of retail and institutional ownership
• Sell-side analyst coverage
• Share price that reflects a combination of intrinsic value and upside potential
• Financial media coverage
• Consistent, balanced company-wide communications policies