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Many corporate executives
view investor relations as a necessary evil. High on the list of arguments
against going public, in fact, is the necessity of dealing with shareholders,
brokers and analysts, regulatory authorities and the financial press.
Entrepreneurial executives who would prefer to focus strictly on their
business often find the investor relations function to be distracting
and even overwhelming. In an era when competition for the attention
of investors is at an all-time high, the demands and complexities of
communicating with multiple audiences through multiple mediums –
shareholder reports, news releases, the Internet, wire services and
road shows – are increasing dramatically. This has created a special
challenge for small companies who don’t have the human and financial
resources to effectively manage their investor relations function on
an internal basis. Again, the task often falls to the CEO and CFO, who,
even if they have the inclination and time to commit to investor relations,
may lack the practical skills and technical knowledge to meet minimum
communications requirements let alone manage the proactive initiatives
often required to fulfill their obligations to shareholders. Pfeiffer High
is set up to help such companies in one of three ways while freeing
up executive management to do what they do best – build their businesses.
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